The ask was simple..."Get visitors to spend more time on our website." We created a game so ridiculous it just might work. Hold Harder was a game where players would digitally hold a can of harder as long as they could with the promise of a prize for the record 'holder.' By the end of the month, players racked up nearly 200 hours playing the game and we in creased the time spent on the site by 40%.
Date: March 2017/ Client: Mike's Hard Lemonade/ Role: UX/UI Designer/